Designed by Artemide, Rose Lovegrove, Artemide Solar Tree was become a new inspirational idea of landmark. It can be put on the main streen of the town and really catchy. Artemide has expanded its lighting technology and prowess to the streets, where the Solar Tree is taking hold in municipalities that are looking for ways to conserve energy and save money. Though it resembles a plant from outer space, the 18-foot green steel stalks connect 38 mini solar panels to individual LED lamps that collect solar power during the day. At night the panels bring brilliant illumination to the streets below for an energy conscious urban lighting solution.